Social Media Lead

The Organisation

Plan International is an independent development and humanitarian organisation that advances children’s rights and equality for girls. We believe in the power and potential of every child but know this is often suppressed by poverty, violence, exclusion and discrimination. And it is girls who are most affected.

Working together with children, young people, supporters and partners, we strive for a just world, tackling the root causes of the challenges girls and vulnerable children face. We support children’s rights from birth until they reach adulthood and we enable children to prepare for and respond to crises and adversity. We drive changes in practice and policy at local, national and global levels using our reach, experience and knowledge.

For over 85 years, we have rallied other determined optimists to transform the lives of all children in more than 80 countries.

We won’t stop until we are all equal.

The Opportunity

We’re seeking an experienced Social Media Lead to provide dedicated support to the Chief Executive Officer’s digital presence during a transition period across Global Affairs communications functions. You’ll ensure continuity, quality, and strategic consistency of the CEO’s short-form messaging while organisational communications service design work is underway.

Operating within the Executive Office and in close partnership with Global Affairs and External Communications teams, you will develop, draft, manage, and optimise CEO communications across priority digital channels—translating leadership positioning, global events, and strategic priorities into timely, engaging executive messaging. This is an individual contributor role in a fast-moving, high‑visibility environment requiring sound judgement, discretion, and rapid responsiveness.

What You’ll Do

1) CEO digital positioning & innovation

• Develop and implement an interim CEO social media positioning strategy (priority platforms, audience focus, balance of written/visual/video content).
• Recommend innovative and emerging approaches to executive digital engagement (formats, storytelling, platform use).
• Track performance using agreed analytics tools and share insights to inform optimisation.
• Improve reach and engagement through testing, experimentation, and emerging practices.
• Provide periodic summary insights to the Chief of Staff and relevant communications teams to support learning and future service design.

2) CEO digital voice & day‑to‑day management

• Plan, draft, and publish CEO social content across agreed platforms.
• Translate CEO engagements, global events, and organisational priorities into concise, high‑impact messaging.
• Maintain an executive content calendar aligned to key global moments and priority engagements.
• Monitor social and news trends to identify timely opportunities for CEO positioning.
• Maintain a library of reusable short-form messaging assets.
• Provide ad hoc short-form executive writing support (brief digital messages, short statements, engagement summaries, rapid-turnaround copy).

3) Coordination & alignment

• Ensure CEO digital messaging aligns with organisational campaigns, policy positioning, and reputational priorities.
• Coordinate approved inputs, data points, and stories from regions, countries, and global teams to strengthen messaging.
• Document processes, tools, editorial approaches, and operational practices supporting CEO digital communications for smooth transition into the future service model.

What You’ll Bring

Essential

• Demonstrated experience managing executive or organisational social media accounts (planning, publishing, performance tracking).
• Excellent short-form writing and editing skills; ability to translate complex issues into concise, engaging digital messaging.
• Experience developing or contributing to digital/social strategies and applying analytics to optimise performance.
• Strong understanding of platforms, audience engagement, and emerging content formats, including video-led storytelling.
• Experience in fast-paced communications environments requiring rapid turnaround and sound judgement.
• Proven ability to collaborate across multiple stakeholders in complex or global organisations.
• Practical experience creating and editing short-form video content using accessible tools.
• High discretion, judgement, and political awareness supporting senior leadership communications.

Desirable

• Experience in international development, humanitarian, policy, or advocacy environments.
• Experience supporting C‑suite or senior leadership communications.
• Familiarity with social media analytics, listening, and scheduling tools.
• Additional language skills (especially French or Spanish).

Please respond to the requirements of the role in your cover letter.

Only CVs and cover letters in English will be accepted.  

Location: The location of this role can be flexible within a central UK/EAT timezone, where Plan International has an office* that can employ on behalf of the Global Hub (Woking) and you have the pre-existing right to work and live.

Type of role: Fixed term contract March – September 2026. We are looking for someone who can start as soon as possible.

Salary: We will be happy to disclose the salary and applicable benefits to applicants as part of this process, however, please kindly note that the salary and employment benefits will be set according to your location and therefore it is not possible to include full details here.

Closing Date: Thursday 19th February 2026. We will be reviewing applications on a rolling basis. Shortlisted candidates will be asked to complete a short task as part of the process.

*Applicable locations include: Australia, Bangladesh, Belgium, Benin, Bolivia, Brazil, Burkina Faso, Cambodia, Cameroon, Canada, Central African Republic, China, Colombia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, Ghana, Guatemala, Guinea, Guinea-Bissau, Haiti, Honduras, Hong Kong, Indonesia, Ireland, Jordan, Kenya, Korea, Laos, Lebanon, Liberia, Malawi, Mali, Moldova, Mozambique, Myanmar, Nepal, Niger, Nigeria, Norway, Paraguay, Peru, Philippines, Poland, Rwanda, Senegal, Sierra Leone, South Sudan, Sudan, Sweden, Switzerland, Tanzania, Thailand, Timor-Leste, Togo, Uganda, Ukraine, United Kingdom, US, Vietnam, Zambia, Zimbabwe

Equality, diversity and inclusion is at the very heart of everything that Plan International stands for.

We want Plan International to reflect the diversity of the communities we work with, offering equal opportunities to everyone regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation.

Plan International is based on a culture of inclusivity and we strive to create a workplace environment that ensures every team, in every office, in every country, is rich in diverse people, thoughts, and ideas.

We foster an organisational culture that embraces our commitment to racial justice, gender equality, girls’ rights and inclusion.

Plan International believes that in a world where children face so many threats of harm, it is our duty to ensure that we, as an organisation, do everything we can to keep children safe. This means that we have particular responsibilities to children that we come into contact with and we must not contribute in any way to harming or placing children at risk.

A range of pre-employment checks will be undertaken in conformity with Plan International's Safeguarding Children and Young People policy. Plan International also participates in the Inter Agency Misconduct Disclosure Scheme. In line with this scheme we will request information from applicants previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.

Please note that Plan International will never send unsolicited emails requesting payment from candidates.