Communications Specialist- Brand, Content and Market Analysis

Plan International envisages a world in which all children and young people realize their full potential, a vision now shared by the 193 Heads of State and Government who adopted the 2030 Agenda for Sustainable Development in September 2015.

In Bangladesh, we have set our vision for 2030 as, ‘We will partner to empower girls and young women, to be heard, to live without fear of violence and to achieve their rights’. We have started the new country strategy in July 2020 aiming to achieve this exciting and ambitious vision. This would require the organization to have an effective, efficient and committed workforce willing to challenge the prevailing status quo, engaging men, women, boys, youth people, especially girls and bringing the best out of all to create synergy for movement at all levels – from community to national, and beyond.

The Role:

The Communications Specialist (Brand, Content and Market Analysis) responsible for shaping and driving Plan International Bangladesh’s brand identity, content strategy, and market analysis. This role focuses on enhancing the organization’s visibility, supporting programmatic goals, and aligning communications with donor and partner requirements. The role requires a strategic thinker with strong storytelling skills, market insight, and the ability to craft messages that resonate with diverse audiences.

The role profile will be responsible for producing audio visual, print and digital contents and implementing strategies to enhance Plan International Bangladesh’s brand identity and ensure consistent messaging through content across all communication channels. This role will focus on creating robust and compelling content that effectively communicates our mission and engages stakeholders, including donors, partners, and the community. The post holder will set the tone of the branding and positioning that well aligns with the organization’s country strategy, values, and influencing priorities.

The position holder will collaborate effectively with relevant stakeholders such as- film and media training institutes, media outlets, agencies, youths, influencers, Govt, academia, ministries, civil society and peer organizations etc. The person will also provide support for the maintenance of branding-related policies and content monitoring. S/he will lead the process of integrating successful branding campaign with projects and programme keeping it aligned with visions and influencing priorities of the project and most importantly with youth and youth organization for building and strengthening partnership with them.

What we’re looking for:

• Masters in Mass Communication/Journalism/Public Relations/International Relations/Film studies/ Anthropology, English or relevant discipline from a recognized University
• At least 7 years’ experience in similar job in development and Humanitarian organization with 3 years’ experience as a Communications and Content specialist   
• Advanced skills of adobe photoshop, illustrator, premiere pro, After effects and InDesign.
• Significant experience of capturing, designing, editing and delivering audio-visual contents both at rural and urban setting
• Very strong English and Bangla language communications skills – written and verbal.
• Understanding of advanced techniques, strategies and channels to produce contents for emergency response, SBCC, C4D and sustainable developments targeting a range of key audiences
• Strong knowledge of and interest in organizational branding, positioning and media advocacy
• Sound knowledge on constantly shifting development, humanitarian, political, economic, social, tech and media trends and dynamics of relevance to effective content marketing and branding.
• Experience in community organising, media mobilisation especially engaging young people and/ or working with social movements for change
• Ability to deliver creative, innovative work, involving cross-team collaboration, within a tight deadline
• Strong knowledge of human rights and gender justice
• Advanced knowledge of web design and content management systems, paid-unpaid social media platforms including Facebook, Instagram, twitter and YouTube.
• Budgeting skills to assist in programme branding, content planning, tracking, reporting and knowledge of technical asset management.

Click here to check the role profile: Communications Specialist- Brand, Content and Market Analysis.

Location: Bangladesh Country Office

Duration: Two years

Application Closing Date: 02 October 2024

Plan International Bangladesh is committed to ending gender inequality, and achieving a gender balanced workforce. Equality, diversity and inclusion is at the very heart of everything that we stand for. Only short-listed candidates shall be contacted. Any prior communication or persuasion may lead to disqualification of the candidacy.

A range of pre-employment checks and anti-terrorism screening will be undertaken in conformity with Plan International's Global Policy of Safeguarding. Plan International also participates in the Inter Agency Misconduct Disclosure Scheme. In line with this scheme we will request information from applicants previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.

Please note that Plan International will never ask for any fees through mobile banking or send unsolicited emails requesting payment from candidates.

Plan follows an equal opportunity policy and actively encourages diversity welcoming applications from all especially women and people living with disability.

-Caution-

Recently there have been instances of fraudulent job advertisements/offers in favour of Plan International Bangladesh asking for fees through different mobile Banking options which has led to confusion among job seekers. Plan International would like to stipulate that these are fraudulent activities and Plan International does not ask for or ever accept any such fees during the recruitment process. Plan International advises you to be vigilant against such fraudulent activities.