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Social Behavior Change Officer (Jordan Nationals)

Date: 15-Sep-2022

Location: Amman, Flexible

Company: Plan International



Plan International is an independent child rights and humanitarian organisation committed to children living a life free of poverty, violence and injustice. Plan actively unite children, communities and other people who share our mission to make positive lasting changes in children’s and young people’s lives. Plan supports children to gain the skills, knowledge and confidence they need to claim their rights to a fulfilling life, today and in the future. Plan places a specific focus on girls and women, who are most often left behind. Plan have been building powerful partnerships for children for more than 80 years, and are now active in more than 70 countries. Plan International Jordan was established in 2016 and has programmes in Azraq refugee camp and host communities.


The consortium

Plan International (PI), Mercy Corps (MC), Arab Renaissance for Democracy and Development (ARDD), Al Jidara, Solidarity is Global Institute (SIGI) are contracted by USAID to implement The Promoting the Voice and Leadership of Women (PVLW) Activity, which offers a new approach to advancing gender equality—one designed and led by Jordanian female voices and grounded in Human Centered Development (HCD) and behavioural science to sustainably change norms. The PVLW is a five-year activity that will create transformational changes in gender relations at the family, community and national levels to enhance gender equality and advance women’s leadership in Jordan. This will be achieve through: 1) strengthening the enabling environment and institutional capacity and addressing structural barriers for women to fully exercise their rights, express their agency and freely lead and participate in society without restrictions; 2) partnering with local stakeholders to counter prevailing prohibitive social norms that perpetuate gender inequality, undermine women’s agency to exercise their rights, and prevent transformative change in gender relations; and 3) advancing the inclusive and transparent leadership and decision-making participation of girls and women.


Plan International Jordan is looking for a Social Behaviour Change (SBC) Officer  to provide technical support to the PVLW project in terms of social behaviour change and campaigning across the three pillars. The SBC officer will work closely with Plan’s gender officer, capacity strengthening officer, and with other consortium partners, to ensure timely fulfilment of the annual work plan.


Dimensions of the Role

The role involves working closely with the following external and internal stakeholders:



  • PVLW team
  • Plan’s team including the technical unit and the programs unit. 



  • Relevant Ministries & local institutions
  • Plan’s implementing partners
  • Plan’s Office such as National Offices and other Regional and COs




Plan international, a PVLW consortium member, is seeking to hire a social behavior change (SBC) officer who will be responsible for:

Program management

  • Support in the design and implementation of a cross cutting SBC analysis.
  • Support the SBC team in designing a formative research to better understand current norms and behaviors around women empowerment and meaningful participation.
  • Support in the design and implementation of SBC and communication strategies that support transformative change in gender norms.
  • Ensure proper design and implementation of a national level SBC and communication campaign based on the results of the gender analysis which will be carried out by the PVLW team.
  • Provide inputs into the design of SBC learning and monitoring activities, including SBCC indicators and evaluation designs.
  • Ensure mainstreaming of SBC and Communication Strategies in all PVLW activities with women and youth-led CSOs, coalitions, and other groups activities.
  • Support in the expansion of network of youth groups and coalitions.
  • Ensure efficient testing and adapting of SBC messaging with CSOs prior to any rollouts, to reduce the risk of misinformation, backlash, or harm to message deliverers, and to mitigate possible confusion over desired behavior change. 
  • Document successes and lessons learned; prepare reports, presentations, short articles for publication to disseminate learning.
  • Inform regular monitoring of campaigns and SBC activities.
  • Assist with general program operations and field-based activities


Networking and coordination

  • Work closely with The PVLW Capacity Building and SBC Collaborative Team (MC and ARDD) with consultations to implement unified national-level communication and advocacy strategy and governorate-level communication strategies and actions.
  • Work closely with the PVLW gender unit to ensure the mainstreaming of gender lens across all SBC campaigns.
  • Provide continuous feedback on local campaigns and messaging.
  • Attend monthly cross-technical and cross-partner review meetings to discuss topics such as progress on the workplan, budget, contextual challenges and solutions, and monitoring data reviews.
  • Ensure consistent understanding of terms and approaches used under PVLW across all staff.
  • Liaise with key national and internationals stakeholders, including partners and donors towards the implementation of the gender equality agenda.
  • Provide inputs into the capacity strengthening plans and strategies for participants, stakeholders, staff, and partners to advance knowledge and skills in SBCC.
  • Provide stakeholder’s with leadership and networking opportunities.
  • Provide opportunities for young men and women to develop and drive behavior changes using traditional and non-traditional campaigns and messaging.


Child protection, gender equality and inclusion

  • Ensure that Plan International’s global policies for Safeguarding Children and Young People and Gender Equality and Inclusion are fully embedded in accordance with the principles and requirements of the policy including relevant Implementation Standards and Guidelines as applicable to their area of responsibility. This includes, but is not limited to, ensuring staff and associates are aware of and understand their responsibilities under these policies and Plan


Technical expertise, skills and knowledge



  • Bachelor’s degree in communications, media, marketing, journalism, public relations, women’s studies or a related discipline. In lieu of a Bachelor’s degree, at least three additional years of experience in the areas of women’s studies and/or communications, media, or marketing.
  • A minimum of three years of relevant experience supporting activities relevant to strategic communications and SBC.
  • Demonstrated understanding of SBC approaches that address change in social norms, structures, and individual behaviors, especially those related to gender dynamics and women’s empowerment.
  • Sound knowledge of gender issues in humanitarian and/or development settings, particularly GBV, including relevant international human rights, principles and established international standards.
  • Ability to work independently with limited supervision from line manager and under pressure with competing priorities and deadlines.
  • Excellent reporting and writing skills; both English and Arabic.
  • Excellent communication skills at all levels.
  • Proficiency in Microsoft Office applications including Excel and Word and ability to use information technology as a tool and resource.
  • Commitment to Plan’s Global Gender Equality and Inclusion policy which states that the core objectives of Plan International work is to achieve gender equality, promoting gender justice, realising girls’ rights and fostering an inclusive society.



  • Flexibility and ability to work in a consortium with multiple staff members, partners, and networks.
  • Understanding and knowledge of USAID regulations and program administration, management, and reporting procedures and systems is preferred.
  • Sound relationship with national entities including JNCW, relevant ministries and national CBOs in different governorates.


Plan International’s Values in Practice

We are open and accountable

  • Promotes a culture of openness and transparency, including with sponsors and donors.
  • Holds self and others accountable to achieve the highest standards of integrity.
  • Consistent and fair in the treatment of people.
  • Open about mistakes and keen to learn from them.
  • Accountable for ensuring we are a safe organisation for all children, girls & young people

We strive for lasting impact

  • Articulates a clear purpose for staff and sets high expectations.
  • Creates a climate of continuous improvement, open to challenge and new ideas.
  • Focuses resources to drive change and maximise long-term impact, responsive to changed priorities or crises.
  • Evidence-based and evaluates effectiveness.

We work well together

  • Seeks constructive outcomes, listens to others, willing to compromise when appropriate.
  • Builds constructive relationships across Plan International to support our shared goals.
  • Develops trusting and ‘win-win’ relationships with funders, partners and communities.
  • Engages and works well with others outside the organization to build a better world for girls and all children.


We are inclusive and empowering


  • We empower our staff to give their best and develop their potential
  • We respect all people, appreciate differences and challenge equality in our programs and our workplace
  • We support children, girls and young people to increase their confidence and to change their own lives.


Physical Environment

The SBC officer will be located at Mercy Corps offices – Amman with frequent visits to Plan’s premises. The frequency of visits might vary and will be agreed upon with the line manager.

The position requires frequent field visits to selected geographic locations.

Level of contact with children


Low contact: No contact or very low frequency of interaction




Type of Role Fixed-Term Job

Contract Duration: 6 Months (To be renewed subject to good performance)

Reports to: Senior Gender Lead

Location:  Amman – Jordan

Grade: C1

Closing Date: 30 Sep 2022



Female candidates are highly encouraged to apply. Plan International operates an equal opportunities policy and actively encourages diversity, welcoming applications from all areas of the international community.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.

Please note that only applications and CVs written in English will be accepted.

A range of pre-employment checks will be undertaken in conformity with Plan International's Child Safeguarding Policy.